Foods of Liberty, Inc.
2011 - Missouri State Fair Sedalia, MO
Our involvment in the Missouri State Fair came again with only two weeks notice here as well. On a visit to the Missouri Department of Agriculture in Jefferson
City it was suggested we might want to contact the Mo-Ag (Missouri Aggriculture)
group. Within about 12 hours we had another contact mention the same thing,
Mo-Ag. A phone conversation initiated by us resulted in our joining the Mo-Ag
The call resulted in a very helpful person, Karen Green, providing us with several
pieces of information, including an invitation to participate in the fair.
She indicated they will have a store inside the Agriculture Building and that there
would be shelf space provided for our product. The demo space was well situated
within their store space and opening day was HIGH traffic.
Over the day and a half we were able to be there to demo we felt like it was a very
worth while event to be a part of. We were able to distribute some 2,500 samples of our various flavors
of Wheaters, Triple Trails and even the new and not yet available 'Freaters'. It was quite successful, even considering the short notice for involvment.
We were sure sorry to have the storm blow thru on the last Friday of the fair mostly
because of the damage to property, but also because we were going to return for
another day of demo and sampling. Not getting to be there was a dissapointment,
but an understandable one considering the extent of the damage.
Here, as in the previous two large events, we administered the 'Win-A-Bag-O Wheaters' door-prize sign-up.
The winner was drawn by myself a few weeks later (because
we forgot to have it done there!). Our president and CEO, Terry Irick pulled the card
from the stack of entries, after shuffelling and cutting some twenty times,
providing Bonnie Fisher with a large burlap bag (with the Wheaters
logo imprinted on it) filled with various sized and flavored bags of Wheaters, Freaters
and Triple Trails. Thanks to all who stopped by our booth and to the many
of you who bought and continue to buy our products.
Here are a few of the pictures we took from our 16 hours of participation.