Foods of Liberty, Inc.
2011 - Teva Mountain Games Vail, Colorado
Our involvment in the Teva Mountain Games came with only two weeks notice here as
well, and on the literal heels of the 2011 Sweets and Snacks Expo in Chicago (only
four days between).
One of us at FOL received an email from eMountain News, which we share around the
office. In it was a blurb about the games taking place and a write up was
found when we clicked their link in the article. A picture on the subsequently
rendered page showed a view, much like the ones we personally saw from our booth,
of a hugh crowd and product vendor tents lining some street in a town called Vail,
We phoned the contact number and was able to speak to a sales person named Nick.
When asked if these tents in the picture represented vendors showing their products
he indicated they were. We then discussed the overall event and the demographics
of the attendees, both spectator and participant, we agreed this was a place to
introduce Wheaters. The write-up in the email indicated there were between
40-50,000 people expected to be present over the three-day event. Nick had
to check to see if there was a slot open for someone new. He returned a call
in a few minutes indicating a slot had been made available for Wheaters to be included.
The rest is history. It was stated that there had been nearly a 60,000 spectator/participant
attendance. We were able to distribute some 5,000 samples of our various flavors
of Wheaters. It was quite successful, even considering the short notice for involvment.
Here, as in Chicago, we administered the 'Win-A-Bag-O Wheaters' door-prize sign-up.
The winner was drawn by Kelly from the booth next door. She pulled the card
from the kettle providing Miss Trish Ross with a large burlap bag (with the Wheaters
logo imprinted on it) filled with various sized and flavored bags of Wheaters.
Here are a few of the pictures we took from the three-day participation.