Foods of Liberty, Inc.
2011 - Sweets and Snacks Exop McCormic Center Chicago, Illinois
Our involvment in the Sweets and Snacks Exop came with only two weeks notice.
This show is a venue to showcase your products and your company to buyers of snacks
and confectionary products from all over the world. It was our priveledge
to be invited to attend. However, the lateness of the invitation came late
enough so as to not allow our company or our offeriings to make it into any publication
of vendors, or an appended listing. This is a must for future events.
Wheaters was a hit! Most of those who came to our booth said we were 'the
new' and 'the different' at this years event. We made some very worthwhile
contacts here. We foresee many great and long lasting relationships coming
from this show,
This event was publicized to have some 14-15,000 attendees. The criteria for
attendance was to be either a buyer, a broker, or a distributor of these types of
products. The position of our booth was not as well positioned as some, but
better than others. We were probably seen by our estimates by some 2,000,
or so, attendees. Those who we were able to speak with showed great interest.
Here is where we introduced the 'Win-A-Bag-O Wheaters' door-prize. Throughout
the show passers-by are able to drop their business card or fill out a specifically
designed entry card and drop it in the kettle for a chance to win. The
winner is drawn by an impartial person selected from another booth or staff member.
The winner was drawn by Gordon from the booth across the isle. He pulled the card
from the kettle providing Miss Jennifer, from Smuckers with a large burlap bag (with the Wheaters
logo imprinted on it) filled with various sized and flavored bags of Wheaters.
Here are a few of the pictures we took from our three-day participation.